About Me
Born and raised in Brazil, Francisco moved to the United States in 2005. He graduated with a B.S. degree in Exercise Science from IUPUI in 2009, with his Doctor of Physical Therapy degree from The University of Pittsburgh in 2012. After working in orthopedics and sports medicine rehabilitation, he decided to combine his knowledge in Physical Therapy with his passion for animals. In 2015, he finished his certification in canine rehabilitation at the Canine Rehabilitation Institute. In 2017, he founded TheK9PT - Canine Rehabilitation and Wellness, which first started as a mobile business but now is a fast growing canine rehabilitation clinic in the Chicago area. He also works as a consultant for the Canine Rehabilitation Institute and is a co-instructor for their Business of Canine Rehabilitation course.
He has a passion not only to help dogs, but also to help canine rehabilitation therapists start and grow their businesses, which led to him starting TheK9PT Academy. To date, that program has already helped 50+ canine therapists, including physical therapists and veterinarians, start or grow their canine rehabilitation practice. He currently also serves as the President of the Animal Physical Therapy SIG within the American Physical Therapy Association.
Introducing our full-service digital marketing platform for canine rehab business owners! Are you busy seeing patients and need to streamline your marketing efforts? Would consolidating your marketing and more in one platform save you time and money? The K9Rehab Marketing Platform is designed to make the lives of busy canine rehab business owners easier by providing a comprehensive platform that streamlines various aspects of your business operations.
Learn MoreWhich program is right for you?
Ready to take the next step but unsure on what to do? We have the solution for you and your business!
Marketing, sales, and operations strategy program specifically designed to help you grow and scale a successful business in canine rehabilitation. Best suited for those who have not worked with us yet.
The Incubator is the long-term solution to help you grow a business in animal rehabilitation that fulfills what you want for your life, both personally and professionally. Best suited for those who have completed the Accelerator program.
FREE worksheet
Marketing Done Easy
Stop overthinking your marketing and learn how to develop a simple and effective marketing strategy that works for you and your business. This is a MUST for those who feel lost with marketing, unsure on what to focus on or get started, or who feel like they are wasting money with marketing strategies that aren't working.
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Fee Calculator
How to determine what to charge per session as a Canine Rehab Therapist
Learn our 4 step system to help determine what to charge per session, regardless if you have a brick and mortar or a mobile canine practice! This is a MUST for anyone who is unsure of how much to charge, or who feels like they are undercharging but needs guidance on figuring out a price point.
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What People Are Saying
Our students' success speaks volumes.
Sommer Hall
PT, MPT, CCRT
"Working with Fran has really opened up my mind and explored that it is possible for a PT to do this. He has been an open book, sharing a lot of his successes but also his whole story. His low points, some of his failures. He is very real and I appreciate that. It’s just been really helpful working with someone who is very honest and just providing guidance in believing in you when you don't always believe in yourself. He has a wealth of knowledge not only with rehab, but with the business part of it. He has been wonderful to work with and I would recommend him in a heartbeat."
Jenny Moe
PT, MS, DPT, CCRT, APT
" I would definitely recommend TheK9PT Academy to other PTs who are looking to get into canine physical therapy. I have almost 10 years of experience working full time with animals, and I switched from a really busy successful career in a specialty practice and decided to open my own business. I felt that I was really good in my clinical skills and networking with other practitioners, yet I didn’t have a good sense of what to do to really build up my business. TheK9PT Academy came along in just a perfect time and really helped me be able to find the tools that I need."
Edriana Fermin
PT, DPT, CCRT
"Working with Francisco has been amazing. Francisco is the best mentor I’ve ever had. I’m not trying to be cliche or anything but truly, I have never felt like somebody that wasn’t genetically predisposed to be supportive to me. Somebody that isn't in my family to be unconditional about guiding me through the steps that I need to succeed, get started with the business that I like, serving the population that I like and essentially just being honest and patient and allowing me to skip the hurdles and skip the pain of running into obstacles because he is already gone through that."
Marketing 101
Google has been our top lead generating machine at TheK9PT clinic and I wanted to share with you how it works in canine rehabilitation. Download the first in my Marketing 101 series titled Turning on Your Google Machine while stop worrying and over relying on veterinary referrals.
Download it here
Just Launched!
The K9PT Academy Podcast: Business lessons for canine rehab therapists. Teaching canine rehabilitation therapists how to start or grow their business…while avoiding burnout and enjoying life!
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A weekly publication to keep you updated
How to build and automate marketing strategies that will build you a profitable and scalable canine rehab business. My goal during this masterclass is to give you an idea of why marketing is so important.
- Marketing vs Advertising
- Real Marketing and Leads
- The 7% Rule in Marketing
