Staying Focused and Standing Out as a Canine Rehabpreneur in 2026
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As we kick off 2026, today’s episode reflects on where our field has been—and where it’s headed next. Over the past few years, veterinary medicine and canine rehabilitation have gone through rapid growth, rising costs, increased competition, and now a noticeable shift in consumer behavior. The strategies that worked between 2020 and 2024 may no longer be enough moving forward.
In this episode, I share key insights from recent Incubator Mastermind conversations, along with lessons learned from past economic cycles. The goal isn’t fear—it’s clarity. If we’re willing to adapt, stay focused, and resist the race to the bottom, 2026 can be one of our strongest years yet.
Listen to the full episode as we discuss:
🧭 Accept That the Landscape Has Changed
Veterinary medicine and canine rehab are entering a new phase—slower visits, more price sensitivity, and more competition—and pretending otherwise will only hold you back.
⚠️ Undercharging Is Not the Solution
Lowering fees or diluting your services leads to a race to the bottom, burnout, and weaker outcomes—not long-term sustainability.
🎯 Focus Beats Being a Jack-of-All-Trades
Doubling down on what you do best—and clearly owning your niche and expertise—will outperform trying to offer everything to everyone.
📣 Marketing and Nurturing Matter More Than Ever
In a fight-or-flight economy, clients need more certainty, trust, and education. Strong marketing and follow-up systems are no longer optional.
🔄 Don’t Be Afraid to Go Against the Flow
When others cut marketing, slash prices, or panic, the biggest opportunities often come from doing the opposite—with intention.
🧠 Adaptation Is the Advantage
The businesses that thrive aren’t the biggest or cheapest—they’re the ones willing to adapt, refine, and evolve as cycles change.
🚀 2026 Is About Strategic Focus, Not More Hustle
Doing fewer things better, staying aligned with your value, and playing the long game will set you up to stand out and succeed.
The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!
Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
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