Pricing with Integrity: Escaping the Scarcity Trap in Canine Rehab
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As we wrap up the year and look ahead to 2026, one topic keeps coming up over and over again: raising prices. Most canine rehabpreneurs know they need to increase their fees—but the real struggle isn’t the math. It’s the mindset, confidence, and guilt that come with charging more during uncertain economic times.
In this final episode before our holiday break, I share key lessons from a powerful group coaching call with our Incubator Mastermind, along with insights from The Soul of Money by Lynne Twist. We dive into the scarcity beliefs that keep rehabpreneurs undercharging, the healer’s dilemma around money, and how to approach pricing with integrity, sufficiency, and confidence so you can build a sustainable business—and a better life.
Listen to the full episode as we discuss:
💰 Scarcity Keeps You Stuck
Beliefs like “there’s not enough,” “more is better,” and “that’s just the way it is” quietly drive underpricing, burnout, and resentment.
🔥 You Can’t Serve at Your Best While Undercharging
Being overworked, exhausted, and financially stressed limits your ability to help dogs at the level they deserve.
🧠 The Healer’s Dilemma Is Real
Wanting to help doesn’t mean sacrificing yourself—charging appropriately amplifies your impact, not your greed.
⚖️ Price With Integrity, Not Fear
Aligned pricing is built on value alignment, energy alignment, and integrity alignment—and it should feel clean, honest, and sustainable.
🔋 Money Reflects Belief and Energy
Clients respond to confidence, clarity, and conviction—not apologies or hesitation around pricing.
📈 Higher Prices Increase Commitment
When clients invest more, they tend to show up more—with better compliance, better outcomes, and longer relationships.
🌱 Sufficiency Is a Mindset, Not a Number
You already have enough expertise, value, and impact to charge fairly—right now.
🚀 Mindset Sets the Ceiling for Pricing
Without belief in your value and a strong client journey, pricing will always hit a limit—and that’s where strategy and mentorship matter most.
The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!
Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
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