How Marketing Impacts So Much More Than Client Acquisition and is The Foundation For Your Business
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
When most canine rehab business owners think of marketing, they think of one thing — getting new clients. But the truth is, marketing plays a far deeper and more powerful role in your business than you might realize.
In this episode, I share five ways that marketing becomes the foundation of everything you do — from raising your prices to building a team that truly aligns with your mission. As the economy and veterinary industry continue to shift, understanding this will be the difference between a business that survives and one that thrives. Listen to the full episode as we discuss:
💰 Marketing Helps You Charge What You’re Worth
You can’t just raise prices and hope clients agree — you need a clear message that communicates your value and connects emotionally with pet owners’ pain points and goals.
💌 Marketing Nurtures Relationships, Not Just Leads
The goal of your first call isn’t just to book an eval — it’s to start a relationship. Use follow-up systems and automated email sequences to stay top-of-mind and build trust.
📅 Marketing Drives Better Client Commitment
Your message sets the tone for how long clients stay. Clear communication about your process, plan of care, and long-term outcomes reduces drop-offs and increases follow-through.
🏠 Marketing Attracts the Right Type of Clients
When your message highlights empowerment, education, and long-term results, you’ll naturally attract pet owners who value that — leading to better compliance and satisfaction.
👥 Marketing Helps You Recruit the Right Team
A strong brand and story not only attract clients but also like-minded staff who share your mission and values — creating a stronger culture and community impact.
The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!
Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
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