From Selling to Helping: Ethical Pricing for Canine Rehabpreneurs
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Talking about pricing and selling often feels uncomfortable for canine rehab therapists—but it doesn’t have to be. Selling isn’t about being pushy; it’s about helping pet owners see the value you bring and guiding them toward the best decision for their dog. In this episode, I share key lessons from my recent Ethical Pricing training, including how to shift your mindset, communicate with confidence, and celebrate the wins that come from making an impact. Listen to the full episode as we discuss:
🤝 Reframe Selling as Helping – Selling is not about convincing—it’s about offering solutions. Reduce fear by building trust, confidence, and clarity, and make it easy for pet owners to say “yes.”
💬 Be Confident with Your Pricing – Your words and tone matter. Avoid soft or hesitant language (“maybe,” “probably”) and instead communicate with certainty and authority.
❤️ Emotion Over Logic – Clients make decisions emotionally first, not logically. Focus on connection, stories, and transformation rather than jargon or technical features.
📊 Track the Numbers – Data helps take the emotion out of business decisions. Monitoring leads, conversions, and follow-ups gives you clarity on what’s working.
🎉 Celebrate the Wins – Every new evaluation, package, or committed client is a chance to celebrate impact, not just revenue. This builds momentum and attracts more success.
The 3rd and new edition of Canine Sports Medicine & Rehabilitation" comes out and you can pre-order your copy using this link!
Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
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