Future-Proofing Your Canine Rehab Business: The 5 Keys to Success in an Uncertain Economy
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Back in November of 2024 I hosted a live training for our Canine Rehabpreneur community about making the most our of 2025, especially given the uncertainties some of us were facing as the year started. It is now September 2025, and I thought this was a great training to share with you all as one of the most empowering things about being a business owner is that you control how you run your business—regardless of politics or the economy. In this episode, I share 5 key strategies that will help you take your canine rehab business, no matter what external circumstances come your way. Listen to the full episode as we discuss:
💬 Focus on Relationships: Build trust from the very first intake call—make conversations about the client and their pet, not just your services or prices.
📈 Predictable Lead Generation: Don’t rely solely on word-of-mouth or veterinary referrals—create systems (like Google, both paid & organic) that you can count on month after month.
📚 Educate and Inform: Provide free, valuable content through blogs, social media, newsletters, or workshops so potential clients see your value even before they book.
🎯 Invest in Marketing: Marketing is the fuel of your business. Aim to allocate around 5% of desired revenue to marketing and never cut it when times get tough.
✨ Sell Confidence and Clarity: People are still spending money—even in uncertain times—but they need clarity on how you can help and confidence that you’re the right choice.
Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.k9ptacademy.com/assessments/2148543677
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
