The Top 5 Mistakes Holding Back Your Pricing Strategy as a Canine Rehabpreneur
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Selling in healthcare often feels uncomfortable, but the truth is that selling is about providing value and helping clients make the best decision for themselves and their pets. In this episode, I break down the Top 5 Reasons why canine rehabpreneurs struggle to raise their rates and charge what they’re worth, and how shifting your mindset and processes can change everything. Listen to the full episode as we discuss:
🎓 Clinical skills ≠ business success: Being the most skilled therapist won’t matter if clients don’t stick around. Balance clinical expertise with sales skills to truly make an impact.
📣 Positioning & preeminence: Your message and reputation should make clients want to choose YOU before they even call. Build authority and trust through effective marketing.
📞 First call matters: The intake call isn’t about rattling off prices — it’s about listening, connecting, and showing empathy. This is where trust begins.
💌 Nurturing systems are vital: Many clients won’t book right away. Without follow-up and relationship-building, opportunities slip away. Stay consistent and personal in your outreach.
🩺 Evaluations aren’t the finish line: An evaluation is your chance to speak their language, explain clearly, and build confidence so clients commit to the full plan of care.
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
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