Building a Thriving Canine Rehab Practice Discussion With Guest Dr Kaitlyn Lackey
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
In this episode, we share the interview Dr Francisco did with Dr Kaitlyn Lackey for the Making Strides for Animal Chiropractic podcast. Dr Francisco opens up about the early struggles of launching his business from scratch, the mental shift required to embrace sales as service, and how a deeper understanding of client relationships helped him scale his practice and coach others to do the same. If you’re a rehabpreneur trying to grow your business, find your niche, or gain confidence in marketing and selling your services — this is an episode you don’t want to miss! Listen to the full episode as we discuss:
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You don’t have to figure it out alone: Dr Francisco talks about the lack of business mentorship in the animal rehab field when he started and why he’s committed to coaching others today.
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You are not selling — you're serving: Learning to view selling as a form of helping, not pushing, is a key mindset shift to succeed.
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Marketing is about connection, not perfection: How authenticity and consistency in your message resonate more than trying to “sound professional.”
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Your fees reflect your value and sustainability: Undercharging leads to burnout. Dr Francisco discusses how changing his money mindset helped him raise his rates while improving the client experience.
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Focus on predictable lead generation: Relying solely on vet referrals is not scalable. Dr Francisco emphasizes building your own marketing system — especially using Google and direct-to-consumer education.
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The power of community and mentorship: Dr Francisco shares how coaching others has become just as rewarding as treating patients, and why he believes community is key to lasting success.
Checkout and follow more from Dr Kaitlyn Lackey on Making Strides for Animal Chiropractic → https://www.makingstridesforanimalchiropractic.com/
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
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