Starting Over: What I’d Do Differently If I Opened a Canine Rehab Business Today
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
In this episode, I reflect on the exact steps I would take if I were launching a brand-new canine rehabilitation business from scratch. After years of building TheK9PT and mentoring other canine rehabpreneurs, I’ve learned what works, what doesn’t, and what truly accelerates growth. This episode is your blueprint—whether you're just starting or looking to restructure your existing business for more freedom, impact, and sustainability. Listen to the full episode as we discuss:
💰 Raise your fees from the start
→ Learn how to determine your rates using our Fee Calculator and overcome the mindset blocks that keep you undercharging.
🔁 Build a predictable lead generation system
→ Stop relying solely on word-of-mouth or vet referrals. Discover how direct-to-consumer marketing (especially through Google Ads and an optimized website) can drive consistent leads.
🧭 Avoid “hustle marketing” and shiny object distractions
→ Focus on sustainable marketing systems rather than short-term spikes or trends.
🧠 Seek mentorship from someone who knows our field
→ The game changes when you’re supported by someone who understands the unique challenges of canine rehab business ownership.
🚀 Success leaves clues
→ Many of our students are achieving in 6–9 months what took me 18 months because they’re following this exact framework.
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
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