You’re Not the Cheapest and That’s a Good Thing: Competing on Value, Not Price
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As the field of canine rehabilitation continues to grow, so does the competition—but that’s not a bad thing. In this episode, I reflect on why competition is actually good for our profession and how the real opportunity lies in standing out by creating an exceptional customer experience. I walk through what it takes to differentiate your business in today’s landscape—from refining your marketing message to developing a customer journey that resonates long before a client steps into your clinic. Listen to the full episode as we discuss:
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Competition fuels innovation and helps increase awareness of canine rehab within the veterinary and pet communities.
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Growth only comes to those willing to evolve—especially in their marketing, client experience, and pricing strategy.
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There’s no such thing as “the best cheapest option”—you must charge appropriately for the level of service people actually want.
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Customer experience begins before the first appointment—it starts with your marketing, messaging, and the first interaction (like a phone call or website visit).
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A compelling intake call can turn a skeptical lead into an eager client—and that starts with clarity and connection.
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Marketing is your biggest competitive advantage—not just clinical skills or fancy equipment.
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Your business must evolve from how rehab marketing has traditionally been done—the next 20 years require a new approach.
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Don’t center your message on convenience (like being mobile)—focus on communicating your value.
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To stand out, create a cohesive customer journey that builds trust, educates, and delivers exceptional care.
Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
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