Why Undercharging is Hurting Your Canine Rehab Business & The Real Reason Clients Say 'No'

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

In this episode, I unpack a conversation that came up repeatedly during recent strategy calls with canine rehabpreneurs—how to confidently raise your rates without fear, guilt, or second-guessing. If you've ever struggled with the thought of increasing your fees because of client pushback or fear of being judged, this one’s for you. We'll explore how money mindset, fear of rejection, and the psychology of pricing all play a role—and more importantly, how you can shift that mindset to build a more sustainable and profitable business.. Listen to the full episode as we discuss:

• Fear of rejection—not pricing—often holds us back from charging what we’re worth.

• Rejection isn’t personal: it’s usually due to a lack of trust, not your skill or value.

• Trust takes time—successful selling requires nurturing systems, not just a one-time pitch.

• Pricing communicates value—being “too cheap” can cause prospective clients to question your legitimacy.

• Fear of judgment from peers, clients, or even family often drives underpricing.

• Higher rates enable sustainability—to grow, delegate, and serve your clients better, you must charge accordingly.

• You’re not charging more just to make more—you’re charging for the business you want to build.

• The breakthrough starts with mindset—work on self-worth, confidence, and clarity around your value.

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

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