The 3 Numbers Every Canine Rehab Business Must Track (and Why You’re Probably Ignoring Them)

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

During our most recent Incubator Mastermind Retreat we covered a lot regarding business metrics and KPIs for canine rehabpreneurs, especially when it comes to making sense of those numbers so we can understand them better and make sound business decisions based off those numbers. With that in mind, I wanted to take a small part of that discussion to share with you all regarding the 3 main numbers we need to be tracking to help us build a sustainable canine rehab business. Listen to the full episode as we discuss: 

• How tracking your number of leads, lead-to-evaluation conversion, and evaluation-to-POC conversion gives a clear picture of your business health.

• How these 3 KPIs align with core business functions: marketing (leads), sales (lead conversion to eval), and retention (eval conversion to plan of care).

• Why most canine rehab businesses only track revenue or total visits—but that data doesn’t help diagnose growth issues.

• Why many canine rehab businesses fail simply because they aren’t tracking or reviewing these simple but powerful metrics.

• The importance of avoid putting clinicians in the role of “salesperson”—support them with proper systems that build trust and educate clients ahead of time.

• Including treatment in the initial evaluation helps build trust and makes the care plan recommendation more natural.

• Knowing these numbers helps you identify the real bottleneck in your business—and take strategic action to fix it.

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

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