From Skeptics to Superfans: How to Get Clients Saying "Where Have You Been All My Life?"

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

The more strategy calls I do with canine rehabpreneurs from all over the world, the more I notice how many false beliefs we tend to tell ourselves when it comes to raising our fees and charging what we are worth. There are many reasons behind that, including cultural, emotional, and even the way we were each raised by our parents. However, one thing we need to keep in mind is that if almost everyone who we speak to on the phone is ready to book an eval right away then odds are we are significantly undercharging for our services! It is actually not good for our business to have a crazy high conversion rate from leads to evals because it actually shows that people have no pushback to how much we are charging, and we need to understand that a certain level of pushback is not only absolutely normal but kind of needed for us to know if we are at the right price point. Listen to the full episode as we discuss: 

• If everyone says "yes" too easily, you’re probably undercharging:
  A high conversion rate without any pushback often means your prices are too low and not reflecting your true value.

• Pushback is normal—and necessary—to validate your pricing:
  Expect and embrace some skepticism as part of the buying process. It helps ensure you’re charging at a sustainable and profitable level.

• Skepticism is natural — your job is to educate and guide:
  Clients may initially doubt the value of rehab, but through education and relationship-building, you can move them from doubt to deep trust.

• Avoid the trap of “comfortable answers” when it comes to pricing:
  Relying on what "people are willing to pay" or comparing to local competitors keeps you stuck and undervalued. Shift to thinking about what your business needs.

• Clients will tell you they wish they found you sooner — focus on creating that experience:
  These powerful testimonials show that clients will pay for value once they see it. Use this as motivation to charge what you're worth and improve awareness through marketing and partnerships.

• Standing out is the key to moving past price objections:
  Differentiate yourself through your messaging, intake process, nurturing systems, and relationship-building to help clients see the unique experience you provide.

• Stop focusing on the few who push back and start focusing on the many who value you:
  Don’t let occasional rejection hold you back from raising your rates and delivering higher value.

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

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