How to Move Past Fear, Doubt, and the Desire Trap

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

In this episode, we dive into a topic that hits close to home for so many canine rehabpreneurs: desire vs. action. After a recent strategy call, I found myself reflecting on the gap that exists between what business owners want and what they’re willing to do to make that a reality. Listen to the full episode as we discuss: 

• Desire is the gap between where you are and where you want to be—but it’s only powerful if paired with action.

• Many rehabpreneurs stay stuck in desire due to fear, self-doubt, or lack of confidence—not lack of clinical skills.

• Desire alone doesn't grow a business—it must be backed by uncomfortable but necessary actions like hiring, marketing, or raising rates.

• Fear often leads to self-sabotage, such as delaying hiring or avoiding outreach to vets, even when those actions align with business goals.

• Growth begins with mindset shifts—reframing discomfort and failure as part of the learning and success process.

• The solution is personal growth, not just business tactics—address the mental and emotional blocks to move forward.

• The real transformation happens when you pair strategy with self-awareness, which is a core part of our Business Sherpa and Incubator Mastermind programs.

   

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

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