How do we compete with corporate clinics

This week is Halloween and it has taken on a new meaning being a parent. It wasn’t a holiday that was celebrated much in Brazil, where I grew up. My daughter loves the show Bluey so we dressed her up as a character from the show! Seeing how happy she is, is what makes it fun for me. I also look forward to November 1st when all of the Halloween candy is on sale.

Today, we’re talking about how we compete with corporate clinics. I’ve recently met with individuals across different circumstances and have heard a lot about corporate veterinarian medicine and how it affects the canine rehabilitation field. What I’ve gathered is that major corporations in the United States are either shutting down their rehab clinics or putting pressure on their rehabilitation teams to show that rehab is a profitable venture for them to be investing in. I wanted to share my thoughts on this with you. Of course canine rehabilitation can be profitable but it is going to require a different business model than corporate companies are used to. The traditional veterinarian business model cannot be plugged into a rehab clinic. To hear more, listen to the full episode.

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