A live 6-week marketing and strategy program specifically designed to help you grow and scale a successful business in canine rehabilitation.
Deadline for TheK9PT Business Accelerator Enrollment
Saturday, April 1st, 2023 12:00 PM EDT
Attention: I can only accommodate a limited number of students, so I would highly encourage you to sign-up sooner rather than later before the course price increases on 05/15.
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What is TheK9PT Academy Business Accelerator?
This is a LIVE 6-week intensive business course where you will work directly with me, Francisco. I will be teaching you foundational marketing strategies and tactics to help you identify WHO your target audience is and CREATE your specific messaging for your business. I will also be teaching you advanced level marketing strategies, how to create leads into PAID evaluations, and how to create LIFETIME clients. Not only that, we will dive deep into how to SELL your services charging an amount that works for you and helps you grow the business and live the life that you desire.
Most importantly, TheK9PT Academy Business Accelerator teaches you EVERYTHING we have done to grow & scale TheK9PT into a seven-figure company and growing. You will learn how to leverage marketing & sales to build a business in canine rehabilitation that is PROFITABLE and that allows you to have the WORK-LIFE BALANCE that you have been craving.
Question: do you charge what you think you are worth for your services? Do you charge what you need to in order to have a business that serves you rather than the other way around? Are you afraid of getting pushback on your fees and be labeled as "greedy"?
I have coached, mentored, and consulted with 100+ canine rehabilitation business owners in different stages of their business, and I can tell you with confidence that the #1 reason they struggle is because of under charging for their services. Afterwards, how can your clinic be full and yet you are not seeing the money in the bank? How can you have a waitlist for new patients, and yet you never seen to generate enough revenue to pay the bills and, most importantly, pay yourself a well-deserving salary?
If under charging is the #1 reason, you must be asking yourself what is the 2nd reason, right? The #2 reason is the inability to have a business that fulfills their lifestyle. They are working from open to close seeing patients all day and then having to use time at home to get caught up with everything (documentation, business stuff, etc). They feel like they are in a hamster wheel feeling good about helping more and more patients, while at the same time getting burnt out and spending less time with family. Look, we are all different in what we want out of our business, and that is okay... But, I have yet to meet a business owner who doesn't tell me that they wish they had a better work-life balance. Is that you? Of course there are quite a few factors that affect that, but the main one is the fact that they feel that they can't afford to have the support staff that they need. Yes, we all need systems in the business in order to operate efficiently and effectively, but who is going to run those systems? It sure can't be you if you are already seeing patients for 40+ hours a week! You need PEOPLE, and yes, the only way you will afford them is by charging appropriately for your services! See how, most often than not, it comes down to money?
With that, let's talk about the #3 reason: systems. Most people, yours truly when I started, rely too much into what I call hustle marketing. That is the marketing that requires your attention and action 100% of the time. It can work, and it can be a focus when we are getting a business off the ground, but what happens when that strategy does work and you fill your schedule with patients? You don't have time to focus on marketing and, in return, 2-3 months from now you see a dip in number of new patients and revenue. Then, you have time again to do hustle marketing and that cycles goes over and over again... creating a life of frustration and hustle that never serves us and our families because we never fill like we can take a break.
That is why you need SYSTEMS. Both in marketing, so you can get new inquiries without having to keep hustling so much, and in sales so you can convert those inquiries into paying customers who will be happy to pay you what you are worth! We need to let go of the mindset that we can help everyone, and instead we need to focus on helping those who want to be helped and value us. So, do you see now how it all ties up to money? I know that is a topic that most of us despise and feel uncomfortable with, but I will help you with all that! That is what this program is all about!
Who is Francisco?
He is the owner and founder of TheK9PT - Canine Rehabilitation and Wellness, a fast growing canine rehabilitation clinic in the Chicago area. He also works as a social media and online content consultant for the Canine Rehabilitation Institute, and is a co-instructor for their Business of Canine Rehabilitation course. He has a passion not only to help dogs, but also to help canine therapists grow the field of animal rehabilitation, which led to him starting his flagship program, TheK9PT Academy, in January of 2019. To date that program has already helped 40+ canine therapists start and grow their canine rehabilitation practice. He also serves as the President of the Animal Physical Therapy SIG withing the American Physical Therapy Association.
Who Is TheK9PT Academy Business Accelerator For?
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The canine rehabilitation therapist who was finished their certification, but is frustrated with the lack of opportunities or low paying job offers they are getting and are ready to get something going on their own.
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For those getting certified who know that they want to hit the ground running and successfully transition from treating humans to animals full-time as soon as possible.
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For those who have been treating animals for while in their own business, but have hit a wall with how to grow and scale beyond just themselves.
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For those who might on paper have a "successful business" because they are busy treating patients, however they have no time for themselves or their loved ones.
What All Do I Get In The 6 Week Program?
- Video modules for each week. It will be in a course format with a combination of pre-recorded content and our live group training session. Yes, there will be some "homework" along with the content so you can work on implementing what you learn. I would highly recommend blocking off at least 3 hours a week on your schedule, in addition to our group calls, to work through that content and homework
- One weekly group call each week with Francisco focusing on that weeks topic. Calls will take place on Thursdays at 12:00pm EDT and will be recorded. You can watch the replays in case you cannot attend live; however, I would highly advise you to plan on joining us live and to come prepared with questions for us to discuss around that topic. Better questions will lead to a better session and an overall improved learning experience for everyone
- Special Training with my own marketer/Google expert, Kristen Smith, who has made Google into TheK9PT's #1 referral source! She will share all the details on how to make google work so you can take a break from the "hustle marketing". She will also have a unique and exclusive opportunity for those who might be interested in working with her as well.
- A 1-on-1 strategy call at the end of the the program with Francisco to determine what YOUR next best steps are in your business! This program is only the beginning of your journey, and I want to make sure that you are setup for long-term success
- Exclusive promotional deal from GoCard Connect, the credit card processing company that we use at TheK9PT in case you want assistance setting up the same payment systems that we have in place along with individual customer support from our contact at GoCard Connect
- Exclusive 6-month trial to Canine Home Exercises, the premier online platform for home exercise programs in canine rehabilitation with over 500 exercise demos and 85 pre-populated templates!
- 3-month exclusive access to TheK9PT Incubator Program private group - What is TheK9PT Incubator for Uncaged Canine Therapists? It is the next step for those who REALLY want to take what I teach them to the next level! It is a 6-months program that focus on a higher level of thinking to implement the strategies from this program, and you will get access to our exclusive Facebook group for 3 months so you can ask questions and connect with other like-minded canine therapists!
- Exclusive access to TheK9PT Incubator Program coaching calls - You will be able to join our exclusive group for 4 of our calls in May and June while you are going through this program! Those calls take place every other Monday at 8:00pm EDT
- Exclusive access to the recordings of our Top 3 Incubator Coaching Calls from 2021 - We complete 26 calls every year, and I will give you access to 3 of our top calls from 2021!
- Exclusive discount if you decide to join TheK9PT Incubator Program afterwards! This is a 6-month program that only opens for registration twice a year. We will open for registration once again in July and you would get an exclusive discount as a member of this program
- BONUS!!! Will there be bonus content available only for members of this program? ABSOLUTELY! To be honest, I just don't know at this time everything that will entail as I always take feedback during our calls to see what would benefit the group. But if you have worked with me then you know that I don't hold back on sharing content and systems that I have developed to grow my business, so if something I have built can help you not having to start things from scratch then you bet I will provide that content to you! For example, that could include: our sheets and system to track our leads, how I utilize IntakeQ as our EMR, some real recorded calls from leads so you can listen to how we handle objections, etc...
What Will I Be Learning In The Weekly Content?
During week 1 we will be diving into figuring out your avatar. We can't market to everyone, and we sure as hell shouldn't be marketing canine rehabilitation, so we need to define who is your target audience:
- WHO exactly is your perfect client? We can't move forward with getting people to find us online if we don't know THIS first.
- WHAT are their demographics, psychographics, and background?
- WHAT are their pain points? Their goals? How can you connect with them so they know you are the go-to therapist to help them?
During week 2 we will dive more into WHO you help and HOW you help them. Creating messaging that suits your branding and business all begins here! We can't skip these steps.
- Who do you specialize in helping? We will got through on WHY and HOW to develop a Unique Value Proposition that speaks directly to your target audience
- How will you help them? No, I don't mean the modalities of service that you offer (hint: people don't care about those), but instead we will go over how you can communicate the value of rehabilitation to them so they understand how you can help them and why you charge more than other clinics
During week 3 I'll be teaching you how to build a system with marketing that allows people to find you. The philosophy of "build and they will come" does not apply in business, and you need to work on efficiently and effectively getting in front of your audience.
- How to have a website that turns inquiries into leads? That is key for making "real marketing" work for you. No, you do not need the fanciest and most expensive website, but you need to build something that speaks to your audience AND allows them the opportunity to take the next steps to work with you
- I'm also bringing in my marketing team to show you how to turn Google into a lead generation machine. Why? Because once you make this work for you then you can simply just have it running on auto-pilot!
During week 4 we will wrap-up our marketing lessons teaching you on how to optimize some of the marketing stuff you might be doing already, while also establishing fees for your service that will get you paid what you are worth and deserve!
- How to successfully educate DVMs on what we do building a solid relationship with them
- how to develop a referral network and social media marketing 101
- How to structure your fees and optimize your package of sessions to guarantee buy-in and long-term success for you and your patients
During week 5 you'll learn how to convert inquiries into evaluations. This is a critical step if you want to be able to charge more for your services as you need to build a relationship and be able to show them the value that you bring so they are ready to move forward to an evaluation.
- How to successfully handle the first call with a lead, including the communications skills to build a relationship and confidently have a discussion surrounding your fees
- How to handle objections, especially around price
- how to build a nurturing system, which is vital for these systems to work and to give people time to understand how you can help them and why your charge more.
During week 6 we will wrap-up by going over on turning evaluations into a committed paying client who will not only complete a full package of sessions but, more than likely, will also turn into a lifelong customer!
- How to structure your evaluation and communicate how you help them in a way that shows them your true value (once again, it will never be about the modalities you offer)
- How to convert them into a full plan of care of sessions, decreasing drop offs and increasing their commitment to your program
- How to develop a wellness program that successfully allows them to continue working with you as long as they can, creating lifelong customers and developing a much more sustainable business for you
